Legal

Terms of Use

Effective date: May 19, 2026

Please read these Terms of Use carefully before using the Atara Collective website located at theataracollective.com(the “Site”). By accessing or using the Site, you agree to be bound by these terms. If you do not agree, please discontinue use of the Site.

1. About Atara Collective

Atara Collective is a private luxury travel concierge service. Our website is an informational and inquiry platform — it is not an online booking engine and does not constitute a binding contract for travel services. Formal service agreements are established directly between Atara Collective and accepted clients.

2. Use of the Site

You may use this Site for lawful, personal, non-commercial purposes only. You agree not to:

  • Use the Site in any way that violates applicable laws or regulations;
  • Submit false, misleading, or fraudulent information through any inquiry form;
  • Attempt to gain unauthorised access to any part of the Site or its underlying systems;
  • Use automated tools (bots, scrapers, or crawlers) to harvest data from the Site without express written permission;
  • Transmit any harmful, malicious, or disruptive code or content.

3. Inquiry Submissions

Submitting an inquiry through our website does not create a binding engagement or guarantee of service. All inquiry submissions are reviewed at our discretion, and Atara Collective reserves the right to decline any inquiry without obligation.

By submitting an inquiry, you represent that the information provided is accurate and that you are at least 18 years of age.

4. SMS Communications

If you provide a phone number and consent to SMS communications, you agree to receive text messages from Atara Collective related to your inquiry. This consent is not a condition of receiving any services. You may opt out at any time by replying STOP.

For full details on our SMS practices, please review our Privacy Policy.

5. Intellectual Property

All content on this Site — including text, images, logos, design, and code — is the exclusive property of Atara Collective or its licensors and is protected by copyright and other intellectual property laws.

You may not reproduce, distribute, modify, or create derivative works from any content on this Site without our prior written consent.

6. Disclaimer of Warranties

The Site is provided on an “as is” and “as available” basis without warranties of any kind, either express or implied. Atara Collective does not warrant that the Site will be uninterrupted, error-free, or free of harmful components.

Nothing on this Site constitutes professional financial, legal, or travel advice.

7. Limitation of Liability

To the fullest extent permitted by applicable law, Atara Collective and its principals shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of or inability to use the Site, even if advised of the possibility of such damages.

8. Third-Party Links and Services

The Site may reference or link to third-party websites or services. These links are provided for convenience only. Atara Collective has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third-party sites.

9. Privacy

Your use of the Site is also governed by our Privacy Policy, which is incorporated into these Terms by reference.

10. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the United States, without regard to its conflict of law provisions. Any disputes shall be resolved exclusively in the courts of competent jurisdiction.

11. Changes to These Terms

We reserve the right to modify these Terms at any time. Changes will take effect upon posting to this page with a revised effective date. Continued use of the Site after any changes constitutes your acceptance of the updated Terms.

12. Contact

For questions about these Terms, please contact us at:

Atara Collective
concierge@theataracollective.com