For Family Offices & Principals' Offices
Atara works directly with the people who manage travel for someone else — an assistant, a principal's office, a household's own small team. The record we keep and the relationship we build are made for how that work actually happens.
What You're Actually Asking
Every office that manages travel for someone else arrives with the same short list. Here is ours, answered directly.
Yes. Whoever manages the day-to-day — an assistant, a principal's office, a household staff member — is the point of contact for a journey from the first message to the last day of travel. When they need to see a trip themselves, we open it to them under their own name, and close it again when you say so.
Once a flight is ticketed, it is monitored continuously, and urgent matters reach your advisor the same day. The person who knows the file is the person who responds — not a call center, not a rotating desk.
Atara is by invitation and carries no membership fee — we are compensated by the properties and partners we work with, and every recommendation is made on its own merits, not ours.
Discretion
Atara operates on a small, deliberately limited team. The person who knows a household's file — its preferences, its history, its particular sensitivities — is the person who answers when you write in. We do not route inquiries through a queue, and we do not widen access to a file beyond the people actively working it.
One Record
Everyone who travels with your principal is on the file — names, relationships, passports, and who went on which journey. Not only the primary traveler, and not dependent on whoever happened to book last time remembering to pass it along.
Next Steps
Whether you're evaluating a new travel partner or ready to hand a specific trip to us, we'd like to hear from you directly — not through a queue, not through a call center.
All inquiries are confidential and obligation-free.